Massive Bournemouth blaze engulfs three beach huts and races towards nearby hotel as sunbathers are evacuated from sands by emergency services.
A cordon is in place for the safety of members of the public.
Police are assisting with the cordon and have advised people to avoid the area.
Dorset and Wiltshire Fire and Rescue services said that they had sent eight Fire Engines to tackle the blaze on the Westcliffe Promenade near to Bournemouth Pier.
Please avoid the area, and if you’re on the beach as you read this, please stay well clear and allow our crews to continue to work extremely hard to bring this fire under control