A man has sadly died in a road traffic collision in Staffordshire earlier today.
West Midlands Ambulance Service was called to reports a motorcyclist had come off his bike in Cheltenham Avenue in Cheadle at 8:40am this morning (Thursday).
The Midlands Air Ambulance from Cosford with a doctor on board attended, along with two land ambulances and a paramedic officer.
A West Midlands Ambulance Service spokeswoman said: “On arrival crews found one man in a critical condition, with an off-duty paramedic already carrying out basic life support. Staff then took over and administered advanced life support on scene. But sadly, despite their best efforts, nothing could be done to save the motorcyclist and he was confirmed dead at the scene.”