Five people have been rescued by firefighters wearing breathing apparatus from a fire in a shop with flats above it on Princess Parade, off Golders Green Road, Golders Green.
Three people have been rescued via a ladder, two were led to safety by crews and 25 people evacuated before the arrival of the Brigade
All of the ground floor of the shop and half of the second floor of the building is alight and over 70 firefighters and officers are currently tackling the fire.
10 fire engines and an aerial ladder platform from stations including Hendon, West Hampstead, Finchley and Mill Hill fire stations are at the scene
The Brigade was called at 0732
The cause of the fire is not known at this time