50 years Since Dial 999 and ask for the Coastguard with Joe And Petunia

Did you know that 50% of people still don’t know to call 999 and ask for the Coastguard in a coastal emergency – despite the phone service being launched half a century ago?

The new research, commissioned by the Maritime & Coastguard Agency (MCA), comes as a new video is launched in tribute to the old public information film which first broadcast the ‘999 Coastguard’ message in 1968.

Joe and Petunia are back, but this time in a dynamic present-day setting. The new film showcases a modern version of the original 60’s storyline, complete with dinghy (or dinjy!) sailor and contemporary Petunia.

In 1968, the public information film starred 2 hapless cartoon characters, Joe and Petunia, who, after watching a dinghy sailor in difficulty, eventually made the right decision to ‘dial 999 and ask for the Coastguard’. The 1-and-a-half minute film was hugely popular throughout the 1960’s and 1970’s with many people quoting Joe’s “coooeeee!” and “that’s what they call them you know, sailing dinjys”.

The 2018 version still stars Joe in his cartoon version and Petunia (present-day and Sixties voice). The dinghy sailor also has a starring role, although only in his 2018 version. All of the modern-day actors are HM Coastguard or RNLI volunteers or staff and the new film squeezes a Coastguard operations room, a cliff scene with Coastguard Rescue Teams and Petunia and an at-sea scene with the Coastguard Rescue helicopter, RNLI lifeboat and dinghy sailor into its 40 seconds.

Maritime Minister Nusrat Ghani has said:

“We’re all hoping the Bank Holiday weekend and half term break will be filled with sunshine so we can get out and about and enjoy our beautiful countryside and miles of beaches. But we all need to remember the seaside can be dangerous and to know who to call if things go wrong.

“It’s great to see Joe and Petunia, the original characters of the Coastguard advert, brought back to life to highlight this vital service and to call 999 if you get into an emergency”.

Julie-Anne Wood, Head of Maritime Operations for the MCA said:

“We are hugely proud of our Coastguard service in the UK. We are one of the most technologically advanced in the world and it comes as second nature to call ourselves one of four emergency services which can be reached by calling 999 and asking for the Coastguard.

“However, it seems that 50 per cent of people still don’t know that they can ‘dial 999 and ask for the Coastguard’ so we are hoping that Joe will work his wonders again and remind a new generation that if you see someone in trouble along the coast or at sea ‘dial 999 and ask for the Coastguard’”.

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