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Home Breaking Celebrating a Successful Christmas Season: British Food and Drink Exports Surge in CPTPP Countries

Celebrating a Successful Christmas Season: British Food and Drink Exports Surge in CPTPP Countries

British food and drink exporters are celebrating a successful Christmas season as demand from consumers in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) countries surged ahead of the festive season. Figures released today reveal that British festive treats, including Scotch Whisky, chocolate, sparkling wine, gin, and more, are flying off the shelves in CPTPP member nations such as Singapore, Japan, Mexico, and Malaysia.

Over the past year, the export of luxury British goods has seen remarkable growth, with UK chocolate exports to Singapore surging by an astonishing 220% to over £26 million. Similarly, UK sparkling wine exports to Japan increased by a significant 140%, also exceeding £26 million.

The Indo-Pacific region, where CPTPP nations are located, is poised to be a key driver of global growth and is home to approximately half of the world’s middle-class consumers. These statistics present a significant opportunity for UK businesses. As the UK formally joins the CPTPP next year, tariffs on 99% of UK goods, including chocolate exports to Mexico and Malaysia, will drop to 0%, further promoting export success.

Scotch Whisky has continued to dominate the Singapore market, with exports worth over £380 million from the UK to Singapore over the last year. This marks a 31% (£90 million) increase in current prices compared to the previous year. The popularity of Scotch Whisky extends to other CPTPP markets, with a remarkable 43% (£11 million) increase in exports to Malaysia in the past year.

Business and Trade Secretary Kemi Badenoch commented on the success, saying, “This Christmas our fantastic British food and drink producers are already reaping the rewards of the UK’s tilt towards the Indo-Pacific, with high demand in fast-growing economies such as Singapore and Malaysia for our world-renowned festive staples. Once we become a fully-fledged CPTPP member, tariffs on more than 99% of UK goods will be set at 0%, ensuring even more people across the globe will be able to celebrate next Christmas with a glass of English sparkling wine or dram of Scotch whisky.”

The Scotch Whisky Association’s Chief Executive, Mark Kent, highlighted the growth in exports, stating, “Exports of Scotch Whisky to the CPTPP countries have grown significantly in the past decade, collectively reaching more than £1.1bn in 2022. The UK’s accession to CPTPP will open up new opportunities for Scotch Whisky and other UK products in key markets in the region, including the phased elimination of Malaysia’s import tariff.”

Jonathan Brenton, Director of Public Affairs for Pernod Ricard UK, Pernod Ricard Global Travel Retail, and Chivas Brothers, emphasized the potential in Southeast Asia, saying, “CPTPP will reduce whisky tariffs in Malaysia to zero and will help us leverage the growing middle class and a trend towards premium products and cocktail culture in other Southeast Asian countries like Vietnam.”

Isle of Harris Distillers, a UK-based business, has been making significant strides in CPTPP markets. Singapore is a big market for the UK gin industry, with a 56% (£3 million) increase in gin exports to Singapore over the past year. Peter Kwasniewski, International Business Development Manager at Isle of Harris Distillers Ltd., stated, “Exporting is a great way for a business to grow sustainably and at a faster rate than just domestically. Consumers worldwide are looking at drinking less but higher quality products.”

Japan is also showing a growing appetite for British alcohol, particularly sparkling wine. For Kent-based Balfour Winery, Japan is their biggest market, accounting for 35% of sales. Japanese customers have purchased more than £26 million worth of sparkling wine from the UK over the past year, marking a 140% (£15 million) increase in current prices compared to the previous year.

Adam Williams, COO and Sales Director of Balfour Winery, praised Japan as an exciting market for English Wine, especially high-quality sparkling wine, which English wineries are known for globally.

Hampshire-based chocolate manufacturer Summerdown has also made significant strides in CPTPP markets. UK chocolate exports to Singapore have increased by 220% (£18 million) in current prices over the past year. The demand for British chocolate in Singapore, driven by its large expat community, continues to rise.

Chief Mint Officer for Summerdown, Jo Colman, expressed pride in seeing their products enjoyed worldwide, highlighting the invaluable support they received from the Department for Business and Trade in key markets.

These impressive export figures reflect the dismantling of trade barriers and the UK’s efforts to promote its goods in global markets. The food and drink sector alone has seen an estimated £745 million surge, with approximately £440 million attributed to UK alcohol exporters. This trend bodes well for the UK’s future trade prospects as it strengthens its presence in the Indo-Pacific region.

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