H&M Foundation Throws €660,000 at Disaster Fight
The H&M Foundation has pledged a whopping SEK 7.5 million (€660,000) to back the Start Network’s Start Ready programme. This three-year deal aims to supercharge the disaster preparedness of eight countries, helping them get ahead of climate-driven crises.
£600k Boost to Beat Climate Chaos
While the H&M Foundation is famed for pushing the textile industry to slash greenhouse emissions and hit net zero by 2050, it’s now ramping up efforts to tackle rising climate disasters. Floods, droughts, heatwaves – these are hitting harder and more often. Shockingly, just 1% of humanitarian funds are spent on pre-emptive action, even though 55% target climate crises.
Proactive Funding Over Panic Spending
By backing anticipatory funding, H&M hopes to nip disasters in the bud. The Start Network, a global alliance of 100+ agencies, is shifting focus from scrambling in crisis to taking early action. Their Start Ready scheme stocks emergency funds for predictable disasters, speeding up aid and softening the blow for vulnerable communities.
- Start Ready currently shields 700,000 lives across eight countries each year.
- H&M’s cash injection will strengthen early warning and response systems in these hotspots.
CEO Urges Others to Join the Fight
“Proactive measures are essential to prepare for, respond to, and recover from catastrophic events,” said Anna Gedda, CEO of the H&M Foundation. “We believe preventive funding can make a significant difference and ensure a safer future for all. We are proud to support Start Network in their vital efforts to prevent and mitigate the negative effects of disasters.”
About the H&M Foundation
Funded by the Persson family, founders and main owners of the H&M Group, the Foundation uses philanthropic cash to revolutionise the textile world with eco-friendly and socially fair innovations. It teams up with partners across the board to share knowledge and create real solutions. Beyond tackling climate risks, it also provides emergency relief when disaster strikes.
