Gloucester Brewery Ltd has announced an exciting collaboration with the Great Western Air Ambulance Charity (GWAAC) in the release of their new non-alcoholic IPA, “Cheeky Chopper.” This innovative beer not only promises to tantalize the taste buds but also serves a noble purpose by supporting GWAAC’s critical care and air ambulance services across the region.
Geoff Smith, Managing Director of Gloucester Brewery, expressed his enthusiasm for the collaboration, stating, “Our commitment to the community goes beyond crafting exceptional beer. ‘Cheeky Chopper’ is a testament to our dedication to making a real impact. We’re proud to donate 10% of every sale to GWAAC, supporting their ongoing efforts in saving lives.
The collaboration aims to raise awareness about GWAAC’s indispensable services while also promoting responsible drinking. With some incidents attended by GWAAC having links to excess alcohol, this partnership with Gloucester Brewery serves as more than just a brewing venture; it’s a call for sensible choices.
The distinctive branding of “Cheeky Chopper,” featuring artwork by local artist Andy Council, showcases landmarks within GWAAC’s coverage area, providing a visual representation for the collaboration.
Anna Perry, CEO of GWAAC, underscored the importance of such partnerships: “We rely on community support to fund our critical care team and keep the ambulance in the air. Gloucester Brewery’s commitment to our cause is commendable and will significantly contribute to our ability to save lives.”
This collaboration aligns with Gloucester Brewery’s ongoing efforts to extend beyond producing award-winning beers and actively contribute to the community. Cheeky Chopper” will be available in keg and can formats for both trade and retail sales, with the official launch date set for February 14th.
Join Gloucester Brewery and GWAAC in raising awareness, supporting incredible artwork, and contributing to the life-saving mission of the Great Western Air Ambulance Charity.
