Channel 4 Sales, a prominent social content partner for brands, has joined forces with technology giant Philips OneBlade to create groundbreaking social-first content: Underground: Shave Club. The mockumentary series, now live on Channel 4’s YouTube channel and across its social platforms (including TikTok), delves into the world of shaving competitions, with Philips OneBlade taking centre stage.
Hosted by Daisy Maskell, known for her work on Virginity for Sale and UNTOLD, Underground: Shave Club explores the motivations of hirsute competitors who engage in trimming, edging, and shaving battles. The show investigates the underground trend sweeping the nation, capturing footage of manscaping duels and featuring interviews with opponents poised to take their turn in the chair.
