In a bold move, consumer watchdog Which? has penned an open letter to major broadband and mobile providers, including industry giants BT, EE, O2, Virgin Media, and Vodafone, urging them to halt planned mid-contract price hikes slated for April 2024. The letter, published as a full-page national newspaper advert on Thursday, January 11, calls for an end to what Which? terms as “unfair and unpredictable” increases that may leave consumers with limited options.
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The advocacy group’s plea comes in the wake of Ofcom’s recent proposal to ban inflation-linked mid-contract price rises, citing “substantial consumer harm.” However, the proposed ban is not expected to take effect before the anticipated wave of price hikes in April 2024.
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