Due to a pricing error, the rolls appeared to cost 100 times their normal price.
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The rolls were displayed in a cabinet, and the prices indicated that each roll cost £137.50 to take out and £165 to eat in. Even the most ardent Greggs fan would probably baulk at such exorbitant prices. One man tweeted the gaffe, writing, “Just walked into the Clapham Junction Greggs. The prices are ridiculous!”