Elon Musk, the billionaire entrepreneur and CEO of X Corp, has once again caused a stir in the tech world by announcing a rebrand of the popular social media platform Twitter. The company, which Musk acquired for $44 billion, will now be known simply as ‘X,’ leaving many users and netizens scratching their heads in confusion.

Musk’s affinity for the letter ‘X’ is no secret, as it is already associated with various ventures under his umbrella. From his space exploration company, SpaceX, to a Tesla model, and even the name of his son with Canadian musician Grimes, X Æ A-12, it seems that Musk has a penchant for this enigmatic letter.

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