As “Clarkson’s Farm” kicks off its third season on Amazon Prime, the financial details behind Jeremy Clarkson’s deal with the streaming giant have come to light. The former “Top Gear” presenter, known for his wit and often controversial opinions, has reportedly secured a deal worth more than £200 million for three series of the show.
The show, which chronicles Clarkson’s adventures and misadventures in farming, has captured audiences with its honest depiction of agricultural life. From dealing with unruly animals and uncooperative weather to navigating the financial hardships of farming, Clarkson has brought his unique perspective to the often-overlooked struggles and joys of rural life.

Despite the farm itself only turning a modest profit of £114 after expenses in its first year, Clarkson’s personal earnings from the show are anything but meagre. The deal reflects both his star power and the show’s success in drawing viewers to Amazon Prime.
The latest series introduces viewers to new dynamics, including Clarkson’s girlfriend, Lisa Hogan, who joins the farming efforts. One episode highlights the regulatory challenges faced by Hogan, who runs the Diddly Squat farm shop, where she’s warned about the legalities of selling non-local products.
Reflecting on her experience, Hogan shared insights into both the bureaucratic hurdles and her relationship with Clarkson, describing working with him as “pretty easy.” She appreciates his intriguing personality and professional acumen, saying, “He’s so fascinating and I just love watching the way his brain works.”
“Clarkson’s Farm” is available for streaming on Amazon Prime, offering viewers a blend of humour, educational content, and a peek into the realities of modern British farming.