The way people consume news in the UK is changing rapidly, with a major shift witnessed over the last decade. The incredible rise of social media usage across the country has led to this shift, and reports suggest that 71 per cent of adults in the country now access news online.
Live streaming has played a major part in this shift, with a growing amount of user-generated content taking viewers to the heart of the news. Traditional broadcasting in the UK needs to adapt to this new trend or risk becoming irrelevant in the online age.
Why is Live Streaming Such a Popular Format?
Live streaming has become one of the most popular upgrades in the entertainment industry in recent years, with people enjoying the way it immerses them in the action. They no longer feel like passive observers and instead feel like they are part of the thing that’s happening on the screen.
Various major sectors have already started to integrate live streaming, and it’s now a common feature on ecommerce sites like Amazon. Shoppers can view items and comment in the stream if they want more information about them. There’s even the option to buy directly from the live streams, making the online shopping experience even more seamless.
The online casino market is another place in which live streaming has become incredibly popular. When people play live casino UK games like Football Roulette and Super Card, they feel as if they are sitting opposite a dealer at a real casino table. There’s a connection between players and the dealer, and the chat box allows people to interact in real time.
Social Media Is a Major News Source
With live streaming blowing up elsewhere, it’s no surprise that it has become an important way to spread news online. Social media has played a key role in encouraging live video, with algorithms on Facebook and YouTube famously promoting live content. Along with live videos, social media sites distribute news through shortform videos and shared links as well.
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The use of social media as a primary source of news is high among younger generations, but it’s interesting to see that older generations are turning to this as well. Television broadcasters find it hard to compete with the convenience and speed of digital platforms, where users have everything at their fingertips.
How Can UK Broadcasters Adapt to This New Paradigm?
It’s clear that UK broadcasters need to adapt to the new paradigm or risk fading into obscurity as new generations eschew television news altogether. Luckily, services such as the BBC are already evolving, and ensuring that they have plenty of content on social media sites. In the future, it would be beneficial for them to have more partnerships with platforms like YouTube to maintain visibility.
The shift towards online news consumption isn’t surprising, as smartphones and live streaming have brought it to people’s fingertips. There may still be a place for televised content, but UK broadcasters need to ensure that they permeate the social media landscape as well to remind people they still exist.
