H&M has pulled an advertisement for school uniforms amid accusations of sexualising young children. The campaign featured a photo of two primary school-aged girls with the slogan: “Make those heads turn in H&M’s Back to School fashion.” The ad, which was exclusively running in Australia, has been withdrawn, and H&M issued a public apology.
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Mumsnet founder and Chief Executive, Justine Roberts, expressed strong disapproval, stating that the advert “should never have been created in the first place.” Social media erupted with criticism, with individuals labelling the campaign as “vile” and “disgusting.”
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