The Information Commissioner’s Office (ICO) has imposed substantial fines totalling £590,000 on five companies for collectively placing 1.9 million unwanted marketing calls, with a particular focus on elderly and vulnerable individuals. This decisive action by the ICO is part of an ongoing effort to combat rogue companies employing high-pressure sales techniques to peddle insurance products related to household appliances such as washing machines, fridges, and televisions.
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Since October 2021, the ICO has issued a total of £1.45 million in fines to 16 companies for engaging in illegal and unwelcome marketing calls. Many of these calls targeted individuals who had taken measures to block nuisance calls by registering with the Telephone Preference Service (TPS). The ICO’s enforcement efforts were bolstered by intelligence provided by National Trading Standards.
