BMW, the premium car manufacturer, is set to become the title partner of the Australian PGA Championship, one of Australian golf’s premier events. Starting from the upcoming DP World Tour season, this partnership marks BMW’s commitment to excellent professional golf events on an additional continent.
The BMW Australian PGA Championship will be the third BMW tournament on the DP World Tour, joining the 35th BMW International Open in Munich and the BMW PGA Championship at Wentworth near London. Additionally, BMW holds the title partnership for the PGA TOUR’s playoff tournament – the BMW Championship – in the USA and the BMW Ladies Championship on the LPGA Tour in South Korea.
Thanks to a co-sanctioning agreement between the Challenger PGA Tour of Australasia and the DP World Tour, this year’s BMW Australian PGA Championship will feature a world-class field. Australian professionals will compete against an international contingent of contenders.
Gavin Kirkman, PGA of Australia CEO, welcomed BMW’s involvement: “We are delighted to have BMW as the naming rights partner for the Australian PGA Championship. Their longstanding influence on Australian golf and our PGA Championship has been remarkable, and this partnership takes their commitment to the next level. BMW’s dedication to excellence and innovation aligns perfectly with our values, and we are confident that this collaboration will contribute to the continued success and growth of the championship.”
Beyond the naming rights partnership, BMW remains committed to supporting the future of Australian professional golf. The company currently has partnerships with LPGA Tour star Grace Kim and DP World Tour player Elvis Smylie.
