Police have launched an urgent appeal to help locate 11-year-old Jacob, who was reported missing from Eastbourne town centre on the evening of Friday, 14 June.
Jacob is described as approximately 5 feet tall, with dark blonde hair. At the time he went missing, he was wearing black jogging bottoms, a white T-shirt with orange writing, and black trainers. He was also carrying a black Puma bag.
The public is being urged to keep an eye out and report any sightings immediately.
A Sussex Police spokesperson said: “We are increasingly concerned for Jacob’s welfare and ask anyone who sees him to call 999 without delay.”
The missing person report is logged under serial 1374 of 14/06. Officers are conducting searches in and around the Eastbourne town centre area and reviewing CCTV footage as part of the ongoing efforts to locate him.