Amazon is set to introduce advertising on its Prime Video streaming service in 2024, as the tech giant seeks to bolster its investment in original TV shows and films. Prime customers in the UK, as well as those in the US, Germany, and Canada, can expect to encounter ads early next year unless they opt for an “ad-free” subscription option, available at an additional cost.
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In a statement, Amazon emphasised that Prime Video still offers “very compelling value” to its subscribers. This move follows a trend seen among streaming service competitors like Disney+ and Netflix, which have also integrated advertising into their platforms.
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