Prime Hydration, the popular drink brand founded by KSI and Logan Paul in 2022, is set to introduce a new flavour to the UK market in January 2024. This exciting development comes after Prime reached significant milestones, selling its one-billionth bottle worldwide and hosting extravagant giveaways.
Prime Hydration offers a range of flavours, including Lemon Lime, Meta Moon, Ice Pop, and Tropical Punch. One of its more recent additions is the ultra-rare Glowberry Prime, adding a unique twist to the brand’s portfolio.
In November, to celebrate selling its billionth bottle globally, Prime offered fans in London and New York the chance to win a 24k solid gold Prime bottle worth USD$500,000 (£405,687). Participants had to guess a six-digit code within 48 hours to unlock the solid gold bottle. A lucky young boy in London successfully cracked the code, claiming one of the prized 24k solid gold Prime bottles, while the New York bottle was destroyed.
December saw KSI and Logan Paul set a Guinness World Record for the largest piñata, which was shaped like a giant Prime Hydration bottle.
Prime fans got a sneak peek at a new flavour in November 2023 when the Prime Tracker app, endorsed by KSI, leaked photos of the bottle. Now, the new flavour has been officially unveiled on X (formerly Twitter) as “Cherry Freeze.
KSI and Paul, posting on the Prime account on X, announced, “New year, new flavour. Cherry Freeze setting the tone for 2024.” They also shared a Happy New Year message on Prime’s X account, retweeting a fan’s post featuring the new Cherry Freeze flavour.
The Cherry Freeze flavour was released in the US in December, and on Tuesday, January 2, KSI and Paul revealed that the UK launch is scheduled for January 3, 2024. Prime enthusiasts in the UK can soon enjoy this refreshing addition to the brand’s flavour lineup.
As Prime continues to innovate and expand its offerings, its loyal fan base eagerly awaits the arrival of Cherry Freeze in the UK market, ready to kickstart 2024 with this exciting new flavour.
