Brighton and Hove are gearing up for a massive £65 million facelift as final plans for a shiny new sports and leisure complex on the iconic seafront have been revealed. The ageing King Alfred Leisure Centre is set to be replaced with a state-of-the-art facility designed to wow locals and visitors alike.
Seafront Views & Family Fun Front and Centre
The ambitious plans include stunning sea views from key spots such as the swimming pools, gym, and café. But it’s not all about the vista – the new centre promises a much bigger fitness suite, a splash-tastic leisure water area, and a dedicated family entertainment zone. Landscape improvements will better link the site with the surrounding beach and neighbourhood.
- Modern, accessible, and sustainable design
- Underground car park for hassle-free parking
- Improved building accessibility throughout
Community Input Shapes the Vision
Councillor Alan Robins, in charge of sports, recreation and libraries, said the final designs “reflect feedback gathered during earlier consultations” and mark a “deliverable scheme” for Brighton’s seafront. The project team is now locked and loaded, with the current King Alfred Leisure Centre set to stay open until the new centre is ready.
“The centre has played an important role in the city for many years, and we urge residents to have their say during the planning consultation.” — Cllr Alan Robins
The plans are now out for public comment. Residents, businesses, and community groups have at least four weeks to review the proposals on the council’s planning register and send in their views.
Construction Prep Hits a Minor Nesting Snag
Preparatory work is already underway, with early planting designed to replace lost greenery and help new vegetation establish before construction kicks off. But progress hit a pause when ecologists discovered sparrows nesting on site earlier than expected – a protected species that can’t be disturbed.
The council stressed these preliminary activities are under permitted development and don’t need planning permission.
Next Steps & Funding
Once the consultation closes, the council’s planning committee will review the application. If given the green light, building work could start later this year. The new centre aims to open its doors in 2028.
This ambitious scheme is funded through a mix of government grants, council borrowing, and the sale of part of the site for housing. The council expects the new centre to generate income to help cover running costs and secure its future.
The project is a team effort delivered by Alliance Leisure via the UK Leisure Framework, alongside Willmott Dixon, GT3 Architects, and specialist consultants.
