Renowned financial expert and MoneySavingExpert founder, Martin Lewis, has issued a stern warning to the public, urging them to be cautious of a scam involving artificial intelligence (AI) generated video. The video, known as a deep fake, portrays Lewis endorsing a fraudulent investment project attributed to Elon Musk, the owner of Twitter and SpaceX. Lewis described the video as “frightening” and called for immediate government action to regulate such deceptive ‘deepfake’ media.
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The scam came to light when a clip of the deepfake video surfaced on Twitter, featuring a digitally manipulated version of Martin Lewis alongside an image of Elon Musk. In the video, the fabricated Lewis claims that Musk’s new project presents lucrative investment opportunities for British citizens, touting its legitimacy and potential for substantial returns.
