A recent study by consumer advocate group Which? has shed light on the willingness of consumers in the UK to address climate change. While a majority of people express concern about climate change and acknowledge their role in reducing its impact, significant barriers exist, particularly concerning the adoption of green technologies like electric vehicles (EVs) and heat pumps.

The research revealed that 78% of UK adults are concerned about climate change, with 82% recognising their responsibility in reducing their own environmental impact. Many individuals are already taking steps towards sustainable living, such as choosing local holidays to reduce flying (28%).

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