HEARTBREAKING TRUTHS Avanti West Coast Shines Spotlight on Runaway Kids in Powerful Christmas Campaign

Avanti West Coast is teaming up with Railway Children to tackle a hidden crisis this Christmas: runaway children on the UK’s rail network. With one child running away every five minutes, this gripping new film urges passengers to keep their eyes peeled and help vulnerable youngsters in need.

Heartbreaking Truths Behind the Runaway Crisis

• Every five minutes, a child runs away from home in the UK, many using trains to escape.
• Avanti West Coast’s striking new film Your Presence Is Presents Enough reveals the harsh realities these kids face.
• Created by BAFTA breakthrough director Daisy-May Hudson, the short film draws on her own experience of homelessness.
• It’s designed to be just five minutes long — matching how often kids go missing.

“Everyone has a role to play in protecting vulnerable children,” said Natalie Richbell-Beer, Avanti’s Safeguarding and Crime Manager. “Our film gives train travellers the confidence to spot warning signs and report concerns.”

Spotting a Runaway: What to Look Out For

New research reveals a worrying truth: 34% of adults admit they’re more distracted than usual over the festive period, and 78% can’t confidently identify a runaway child. This leaves vulnerable youngsters at greater risk as stations get busier during Christmas.

Stay connected to UKNIP via Google News

ENJOYED THIS STORY? Choose UKNIP as a 'Preferred Source' on Google News for quick access to the news you value.