From today, UK schools score big with discounts and free deliveries on breakfast supplies. The Best Start free breakfast clubs are already a life-saver for working families, saving up to 95 hours a year on morning stress and putting an extra £450 back in parents’ pockets.
Morrisons and Food Giants Join the Breakfast Revolution
Rami Baitiéh, CEO of Morrisons, said: “We’re thrilled to back the free breakfast club scheme. Our expertise in fresh, quality food combined with our free anytime delivery pass means schools can reliably serve up healthy breakfasts every day.”
Schools now have access to more affordable, varied breakfast choices, with extra funds freed for enriching activities like board games and sports. This is a game changer as 38% of parents struggle to give their kids a healthy start due to time constraints and fussy eaters.
Half a Million More Kids to Benefit by 2026
With 2,000 new schools joining from April 2026, half a million more children will get free breakfast club access. The government also updated guidance urging schools to limit costly branded uniform items ahead of a new cap, saving parents over £50 per child.
Parents and schools can finally breathe easier. It’s a fresh step towards breaking the link between background and opportunity – all before the school bell rings.
