Over the last few years, across the UK, museums and cultural venues that rely predominantly on low entry fees, event tickets, and donations have suffered a great deal. Without the usual foot traffic for a large portion of 2020 and into 2021, there’s now a big focus on getting back to business as usual throughout 2023. While some did manage to put out virtual tours online, as the National Gallery in London did, others are more focussed on the in-person experience.
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To try to help, beneficiaries of the Cultural Investment Fund have been given a shared pot of £58.5 million across the country. The 70-odd cultural organisations that received a portion of the grant were, naturally, very grateful, but the onus is still on these venues to recover visitor figures themselves. Being one of the most famous in the UK, the Natural History Museum can pull off a major comeback. This looks to be coming in the form of a brand new exhibit that puts one of the largest creatures to ever roam the Earth in a paid attraction.
