Several UK supermarkets have come under scrutiny following an investigation revealing “misleading” and “fairly meaningless” food labels on fresh produce. The investigation, conducted by consumer rights group Which?, uncovered concerning practices at major retailers, including Sainsbury’s, Asda, Aldi, Lidl, and Iceland.
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Researchers for Which? found that loose cauliflowers, red cabbage, courgettes, and onions at Sainsbury’s, as well as peppers, melons, and mangoes at Asda, lacked visible origin labelling on both the shelf and the products themselves. At Aldi, tomatoes from Morocco, parsley from Italy, and sweet mini peppers from Spain were displayed under a banner boasting “Championing Great British Quality,” despite their non-British origins.
