A beverage that once sparked frenzied queues and sold for exorbitant prices is reportedly now being found in supermarket bargain bins for as little as 31 pence.
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Prime drinks, launched by YouTube sensations KSI (Olajide Olatunji) and Logan Paul in 2022, captivated the youth market with its unique blend of filtered water and coconut water. At the height of its popularity, sellers were fetching up to £20 per bottle online, and stampedes ensued in supermarkets during the festive season.