In a significant development for television viewers in the UK, public service broadcasters (PSBs) including the BBC, ITV, Channel 4, and Channel 5 have jointly announced the forthcoming launch of a free TV service called “Freely.” This platform aims to integrate live schedules from these PSBs into one accessible and user-friendly platform, offering viewers the ability to browse and watch live TV channels along with on-demand content via the internet, directly on their smart TVs.
Scheduled to be rolled out next year, Freely will be seamlessly integrated into smart TVs, delivering a wide range of PSBs and other free-to-air channels. The service will be operated by Everyone TV, formerly known as Digital UK, which serves as the platform operator for Freeview and its satellite counterpart, Freesat.