In a move to raise awareness about animal cruelty and promote plant-based diets, a group of campaigners from Animal Rebellion (an off shoot of Extinction Rebellion/XR) held a protest inside a Morrisons supermarket on St James’ Street in Kemptown, Brighton. The group displayed satirical newspaper headlines, including one that read “nation of animal lovers eat baby sheep in odd annual Easter ritual,” to draw attention to the irony of celebrating a holiday centered around new life while consuming animal products.
The protest, which lasted for about an hour on Good Friday, disrupted shoppers who were trying to buy their Easter Sunday roasts. Animal Rebellion, a group that advocates for animal rights and environmental sustainability, organized similar demonstrations in London, Southampton, and Newcastle as part of a coordinated set of protests across the UK.
