Dragons’ Den success story PerfectTed has smashed records, now valued at a staggering £140 million. The natural energy drink brand, powered by matcha, first wowed viewers and Dragons alike when it appeared on the BBC hit show in 2023.
Matcha Magic: How PerfectTed Took Off
Founders Marisa Poster and Teddie Levenfiche captured the Dragons’ attention and secured a joint investment from Steven Bartlett and Peter Jones. Both offered £50,000 each for a 5% stake. Though Jones later stepped back, Bartlett stayed onboard, helping fuel the company’s rapid growth.
The brand’s valuation skyrocketed after a major funding round led by venture capital firm Felix Capital. The Grocer reports PerfectTed is now worth around £140 million.
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What’s Next? Global Reach on the Horizon
PerfectTed is eyeing international expansion, especially the lucrative US market where natural energy drinks and matcha are booming. In just two years, Marisa and Teddie turned a dream into one of the UK’s fastest-growing drinks brands.
With Steven Bartlett’s backing, PerfectTed’s sky-high rise looks set to continue. The energy drink revolution has only just begun.
