Energy drink company PRIME, co-founded by YouTube stars Logan Paul and KSI, is facing scrutiny following the discovery that it contains an alarmingly high amount of caffeine, equivalent to six cans of Coke per serving.
The drink gained popularity among young children and influencer followers after its launch last year, with long queues forming at supermarkets and instances of reselling. However, the excessive caffeine content has raised concerns about potential health risks associated with its consumption.
