In a last-minute twist, The Sun newspaper has revealed its endorsement for the upcoming election, throwing its weight behind the Labour Party. While not an unequivocal endorsement, the paper argues that the Tories’ ability to govern is waning, and Sir Keir Starmer has successfully steered his party toward a position of leadership.
The Sun’s editorial declares, “It is time for change,” echoing Labour’s campaign slogan. The paper calls on the “exhausted” Tories to face a period in opposition, signalling a shift in its traditional support.
Reform dismissed as a “one-man band,” and the Liberal Democrats, labelled a “joke,” receive no favour from The Sun. Instead, the focus is on Sir Keir Starmer, who is credited with returning Labour to the centre ground of British politics—a feat not achieved since Tony Blair’s tenure at No. 10 Downing Street.
As the nation heads to the polls, The Sun’s endorsement adds intrigue to an already closely contested election. Will Sir Keir’s momentum carry him to victory? Only time—and the voters—will tell.
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