Aldi Launches Nationwide Search for Wine Tasters
Budget supermarket giant Aldi is on the hunt for three lucky wine fans to join its buying team and taste-test brand-new wines before anyone else. This is a unique chance for shoppers to head to Aldi HQ’s taste kitchens and try wines that have never been sipped before.
Learn from the Best with Master of Wine Sam Caporn
Selected tasters will get expert coaching from Sam Caporn MW, Aldi’s very own ‘Mistress of Wine’. They’ll work alongside Aldi’s wine buyers to help decide which wines will hit the shelves in September’s upcoming range.
Aldi’s Wine Range Hits New Heights
- The supermarket has seen a surge in shoppers eager for new and exciting wines.
- Its latest range boasts more premium and unexpected wines than ever, sourced from countries as far afield as Canada.
- Now, Aldi is handing the power to shoppers to help shape its wine selection for 2024.
Calling All Wine Lovers!
“Shoppers want and need is our top priority,” said Julie Ashfield, Aldi UK’s managing director of buying. “We’ve always been keen to hear feedback from our wine-loving customers about what they want to see on our shelves. It helps the buying team create high-quality, delicious wines that people want to drink. It’s a very exciting opportunity for an Aldi wine-lover to see their favourite wine stocked this year.”
Aldi will also send the chosen testers a free selection of the final wines before they launch.
Fancy yourself a wine expert? To grab this exclusive tasting gig, drop Aldi an email at [email protected]. Hurry, and sip your way to the shelves!
