With the third season of Clarkson’s Farm now complete, fans of the Amazon Prime Video sensation continue to flock to Diddly Squat Farm, hoping to catch a glimpse of Jeremy Clarkson. The 1,000-acre farm in the Cotswolds has become a major attraction, particularly its small but famous farm shop.

Jeremy Clarkson has provided some clarity on how often he is present at the farm, addressing the curiosity of his fans. On social media, he responded to a fan’s inquiry, revealing, “I’m always here these days. Just not necessarily at the shop.”

Clarkson’s partner, Lisa Hogan, manages the farm shop daily, while Jeremy’s responsibilities span the entire farm, including its 500 acres of arable land. Despite his busy schedule, the chance of seeing him at the farm remains.
The show’s popularity continues to draw visitors eager to sample products like Clarkson’s Hawkstone lager and cider, along with local produce. The new season’s release has only increased the influx of fans, leading to long queues at the farm shop, which are often shared in videos on social media.
One fan’s Facebook post highlighted the issue: “The queues at Diddly Squat are ridiculous! They are worse than those at Chessington or Thorpe Park, and this is just for food and drink!” Responding to such concerns, Clarkson assured fans, “We have plans to solve this. And are working flat out on them.”
Despite the busy farm shop, sightings of Clarkson, Lisa Hogan, or other familiar faces like Kaleb Cooper are hit and miss. As one Reddit user shared, “I’ve been three times (Saturdays x2 and Sunday x1) and never seen them, or Kaleb. I did see Gerald buying a paper in the Chadlington shop/cafe about three weeks ago.”
However, the unpredictability doesn’t deter fans from visiting, hoping for a lucky encounter with Clarkson or his team. The farm’s popularity and the enthusiasm of its visitors underscore the impact of the show and its charming portrayal of rural life.
As the farm shop continues to attract crowds, Clarkson and his team are working on plans to accommodate the growing number of visitors. Fans remain hopeful for another season of the show and perhaps a chance to meet the man himself at Diddly Squat Farm.