West Midlands Ambulance Service was called to a collision involving two cars at the junction of High Arcal Road and the B4176 in Gornalwood, Dudley at 6.42am.
Two ambulances, a paramedic officer and a MERIT trauma doctor and critical care paramedic attended the scene
A West Midlands spokeswoman said: “Upon arrival, we found a man and a woman who were the drivers of each vehicle.
“The man was extricated from the vehicle by the fire service. Once extricated, ambulance staff immediately began administering advanced life support to him.
“Unfortunately, despite their best efforts, it became clear that nothing more could be done to save him and he was confirmed deceased at the scene.
“The driver of the second car was assessed and had sustained non-life threatening injuries.
“She received treatment from ambulance staff at the scene before being conveyed to Russells Hall Hospital for further assessment.”
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