Denise Van Outen Unmasks Supermarket Own Brands in Shocking New Series
TV star Denise Van Outen is back – and this time, she’s diving deep into the world of supermarket own-brand products. In the eye-opening series Secrets of Supermarket Own Brands, produced by Firecrest Films, Denise uncovers the truth behind Britain’s budget-friendly labels. With store-brand sales hitting record highs, shoppers are desperate to know: are these cheaper products actually worth it?
Behind the Labels: Secrets, Scandals, and Surprises
Denise goes undercover, interviewing supermarket staff and manufacturers to expose the secrets behind popular own-label items. She pits budget brands against pricier rivals, revealing which products deliver bang for your buck. Featuring honest reviews, savvy shopper tips, and real-life tricks, the series arms viewers with everything they need to shop smart and save big.
Special Two-Part Series Reveals More During Christmas
The show splits into two parts: Secrets of Supermarket Own Brands and Secrets of Supermarket Own Brands at Christmas. Denise promises eye-opening insights just in time for festive spending. “Everyone wants to know the difference between brands and own labels, and I’m on a mission to reveal the secrets that could save you a small fortune,” she says.
Channel 4 & Firecrest Films Back Shoppers’ New Best Friend
Channel 4’s Deborah Dunnett says, “With the brilliant Denise Van Outen, viewers can celebrate how savvy spending doesn’t have to mean compromising on quality.” Firecrest Films’ Executive Producer Fiona Blair reveals excitement about teaming up with Denise to expose supermarket secrets that could change how we shop forever.
