ITVX to Launch UK’s First Ever British Sign Language Channel
Mark your calendars! ITVX officially launches on 8 December, and it’s set to make history. For the first time ever, Deaf viewers will get exclusive access to a British Sign Language (BSL) channel packed with signed programming. It’s a global streaming first!
What’s on the BSL Channel?
The channel features all-time favourites and top shows like Emmerdale, Coronation Street omnibus episodes, Cilla, Alan Carr’s Epic Gameshow, Vera, Lewis, and The Saint. Expect a regularly updated mix of recent hits and classic archive gems across a wide range of genres.
ITVX: A Streamlined Viewing Experience with Accessibility Front and Centre
ITVX launches with 20 themed channels designed for a smooth, lean-back viewing experience. These channels will sit just below ITV’s six main channels – ITV1, ITV2, ITV3, ITV4, ITVBe, and CITV – in the ‘live’ section.
David Padmore, ITV’s Director of Accessibility, says:
“We’re committed to placing great accessibility at the heart of ITVX. Our ITV Signed Channel gives us a fantastic platform for showcasing our rich archive of signed programmes.”
Industry Applauds ITV’s Accessibility Push
Teri Devine, Associate Director for Inclusion at RNID, praised ITV’s efforts:
“Following the British Sign Language (BSL) Act earlier this year, it’s fantastic to see more industries become accessible to BSL users. ITV’s new channel feature makes it easier for BSL users to find signed content. Accessibility should be the norm, and we look forward to ITV expanding these services across other platforms. For help and info, visit RNID.org.uk.”
Huge Content Boost and Accessibility Features
- Over 10,000 hours of programming at launch — a massive step up from ITV Hub.
- Subtitles on over 90% of on-demand shows, available across all devices including mobile apps, web browsers, connected TVs, and plug-in devices.
- Live TV subtitles available to around 80% of viewers on mobile, web, and most connected TVs, with plans to cover Freeview, YouView, Freesat, and Chromecast.
- All 20 themed channels will have subtitles on most platforms (excluding Freeview, YouView, Freesat, and Chromecast at launch).
- Audio description at launch covers 20% of programmes, including all new ITV dramas, available on mobile apps, Amazon Fire, Apple TV, Samsung TVs, Chromecast (iOS), and Sky Glass.
ITV is actively working to close the remaining gaps for subtitles and audio description by mid-2023, aiming to make ITVX fully accessible for all viewers.
