Amazon has confirmed that it will begin showing “limited advertisements” to users of its Prime Video service globally. This change follows similar updates by streaming platforms like Disney+ and Netflix, although these services offer ad-supported tiers at lower prices instead of showing ads to all users.
Under this new initiative, Amazon Prime subscribers in the UK will have the option to go ad-free for an additional £2.99 charge. Amazon’s decision to introduce ads aims to generate additional revenue from subscribers, which will be reinvested in creating compelling content.
