Gloucester Brewery Teams Up with Air Ambulance Charity for New Non-Alcoholic IPA
“Cheeky Chopper” Hits the Shelves
Gloucester Brewery Ltd has launched a fresh, non-alcoholic IPA called Cheeky Chopper in partnership with the Great Western Air Ambulance Charity (GWAAC). This vibrant brew not only promises bold flavours but also supports critical care and air ambulance services across the region.
Giving Back with Every Pint
Geoff Smith, Managing Director of Gloucester Brewery, said: “Our commitment goes beyond making great beer. Cheeky Chopper shows our dedication to making a real difference. We’re proud to donate 10% of every sale directly to GWAAC to help save lives.”
Promoting Responsible Drinking & Community Support
The collaboration raises awareness of GWAAC’s lifesaving services and the dangers linked to excessive alcohol consumption. By offering a top-quality non-alcoholic option, the brewery pushes for sensible drinking alongside community support.
Local Art Meets Lifesaving Mission
The eye-catching Cheeky Chopper branding features artwork by local artist Andy Council, depicting landmarks from GWAAC’s coverage area. It’s a striking visual symbol of the charity partnership.
Anna Perry, CEO of GWAAC, praised the effort: “We rely on community support to keep our critical care team flying. Gloucester Brewery’s generosity will have a big impact on our life-saving work.”
Cheeky Chopper will launch on 14th February in keg and can formats, available for both trade and retail. Grab a drink, support a cause, and raise a glass to lifesaving heroes.
