Novomatic UK is preparing to unveil its latest lineup of gaming products at the upcoming Amusement and Recreation Expo (ARE), a dedicated trade show taking place at The Cotton Sheds in Manchester on April 29 and 30. The event provides a valuable platform for the company to connect with industry professionals and present its 2025 product portfolio, which blends technical innovation with fresh gaming content.
However, it’s important to note that an increasing number of UK gamblers are shifting their wagering activity online, particularly at a reputably licensed online casino with instant payouts as they offer players access to thousands of games, flexible transaction options, and attractive promotions such as welcome bonuses, cashback deals, free spins, and VIP rewards. In response to this shift, Novomatic UK plans to use the ARE trade show to highlight how its latest offerings can help bridge the gap between online and land-based casino experiences, reinforcing its commitment to innovation across land-based casinos.
Among the featured hardware at the event are Novomatic’s standout cabinets: the Diamond X, known for its sleek design and player-focused interface, alongside the Black Edition II and Black Edition XL, both built to perform well in high-footfall venues. These cabinets will be paired with Novomatic’s latest game compilations, including the updated Magic Games Premium HD Premium Plus and a newly expanded Cat C pack featuring 34 different titles. The game selections have been crafted to suit the preferences of UK arcade and bingo hall players, offering a wide range of styles and features. Among the standout additions are fresh titles like Golden Cauldron, Hot Match, and Lucky Lady’s Roulette, each designed to deliver a distinct gameplay experience.
A major highlight for Novomatic UK at ARE 2025 will be the upcoming release of Piggy Prizes Wand of Riches. Developed by Greentube, Novomatic’s digital content division, the game has already gained traction online and is now being brought to physical venues. Launching across the UK on April 30, the title will be available exclusively through Novomatic’s NovoLine cabinet range. The game has been carefully adapted to suit the visual and operational strengths of the NovoLine platform. By launching it first at ARE, Novomatic created an early buzz among key industry stakeholders. This move also underlines the brand’s intent to synchronise content launches across both digital and land-based formats.
Featuring colourful animations, a whimsical theme, and interactive gameplay, the Piggy Prizes Wand of Riches is part of the Cobra Hardware series and is expected to draw attention at the expo. Attendees will get a first look at this title before its national rollout, reinforcing Novomatic’s strategy of offering exclusive content that links its online and offline presence. With its playful aesthetic and layered bonus mechanics, the game is designed to appeal to both casual players and seasoned slot fans. The Cobra Hardware series has previously seen success in high-footfall arcades, making it a fitting platform for this new release. Its preview at ARE gives operators the chance to assess its performance potential firsthand.
Novomatic UK’s participation at ARE demonstrates its focus on evolving player expectations through a combination of design, software architecture, and new content. The brand has long prioritised innovation shaped by local market insight, and its 2025 showcase continues that approach. By keeping pace with digital trends while strengthening its physical portfolio, Novomatic aims to deliver a cohesive player experience. The company’s UK strategy involves close collaboration with arcade and bingo hall operators to tailor its offerings more precisely. This year’s expo provides an ideal setting to gather live feedback and refine post-launch plans.
With the UK’s land-based casino sector accounting for nearly £5 billion in annual spending, platforms like ARE have become vital for launching new concepts and engaging directly with operators. For arcade and bingo hall professionals, the event offers a hands-on opportunity to experience the next wave of Novomatic’s product development, which is designed to leave a strong impression on attendees. The face-to-face format also allows for real-time feedback, helping Novomatic fine-tune its offerings based on operator needs. As the market continues to evolve, events like this play a key role in shaping what hits the gaming floors next.
