Brit tourists face a stern warning from the UK government as part of the One Too Many campaigns, which aims to address disruptive behaviour caused by excessive drinking while travelling abroad
The strategy targets two million individuals between the ages of 18 and 35 through social media platforms such as Instagram and Facebook, using internet tracking technology to reach their phones at four busy airports.
The campaign, funded by airlines and airport operators, aims to curb the rising incidents of air rage, including mass brawls and violence. It runs until September 1 and highlights the potential consequences of drunken behaviour on a plane, including hefty fines of up to £80,000, a lifetime ban, denial of boarding, or even imprisonment for up to two years.
Aviation Minister Baroness Vere emphasizes the importance of a zero-tolerance approach toward disruptive behaviour to protect the safety and well-being of all passengers and crew members. The technology-driven campaign will prominently display warnings at four targeted airports: Bristol, London Gatwick, London Heathrow, and Belfast International.
The UK Travel Retail Forum (UKTRF), the Airport Operators Association (AOA), Airlines UK, and the International Air Transport Association contribute to the funding of the campaign. Nigel Keal, chairman of the UKTRF, stresses the seriousness of disruptive behaviour and its potential long-term consequences on travel opportunities. Karen Dee, chief executive of the AOA, underscores the importance of responsible behaviour and the vigilance of airports in addressing disruptive incidents.
As summer travel resumes after the pandemic, the One Too Many campaigns seek to remind travellers to enjoy their trip responsibly and not let the actions of a few individuals spoil the experience for the majority.
