Mars Breaks Silence on the Future of Discontinued White Chocolate Maltesers
Nearly a decade after being pulled from UK shelves, White Chocolate Maltesers remain a hot topic among nostalgic chocolate lovers. Fans continue to flood social media with pleas for Mars Wrigley to bring back the cult classic treat.
Originally launched in 2003, White Chocolate Maltesers were discontinued in 2014 due to low sales. But their legacy lives on—with consumers across the UK calling for their return louder than ever.
Social Media Outcry: “Bring Them Back!”
Chocolate fans have not forgotten. On X (formerly Twitter), the demand is still going strong.
One user wrote:
“@MaltesersUK bring back the white chocolate Maltesers please.”
Another shared a dream scenario:
“Had a dream last night that white chocolate Maltesers were back and I bought a whole crate of them.”
Others took it more personally:
“Whoever made the final decision to discontinue white chocolate Maltesers is my eternal arch-nemesis.”
Mars Responds: “Watch This Space”
In response to a query by UK News in Pictures, a Mars Wrigley UK spokesperson addressed the speculation and fan enthusiasm:
“We’re always listening to the fans of our chocolate and fruity treats, which is why we’re constantly innovating our ranges.
Whilst White Chocolate Maltesers aren’t currently on shelves, we’re pleased to offer many delicious alternatives such as M&M’s, and of course, our original Maltesers.
We’ve always got an ear to the ground and recognise the enduring love for old favourites, so stay tuned for some epic comebacks that could be happening soon… Watch this space!”
Will White Chocolate Maltesers Return?
While there’s no confirmed relaunch date, the message from Mars hints at possibilities. With brands increasingly reviving discontinued favourites to meet consumer demand (see: Cadbury’s recent throwbacks), fans of White Chocolate Maltesers may not have to wait forever.
Conclusion: Keep Your Eyes on the Aisles
For now, White Chocolate Maltesers remain off the shelves, but hope isn’t lost. With Mars hinting at potential revivals and fan demand stronger than ever, a sweet surprise could be in the works.
