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Parents Warned Over Risky New App ‘Brand Army’
Pennycross Primary School has sounded the alarm over a new app called Brand Army, warning parents it’s a “junior OnlyFans” sparking serious safeguarding fears.
The app lets young users upload content, although subscribers must be 18 or older. The school calls this a “highly concerning and inappropriate environment” for children.
‘Junior OnlyFans’ Sparks Concern
“We’ve been made aware of a new app called Brand Army. This has been described as ‘the junior equivalent to OnlyFans.’ This app allows young people to upload content but subscribers have to be 18+, this is obviously very concerning.”
The school included a link to the platform for parents to see what their kids might be accessing and urged vigilance over online safety.
No Incidents Yet But Caution Urged
No specific cases linked to the app have emerged at Pennycross Primary, but staff say this is a pre-emptive step to keep pupils safe from online dangers.
With growing national debate on how hard it is to moderate apps where age limits are frequently ignored, Pennycross urges parents to keep a close eye on their children’s devices.
Parents Urged to Take Action
- Check kids’ phones regularly for unfamiliar apps like Brand Army.
- Talk to school safeguarding leads if worried about exposure to inappropriate content.
- Contact organisations like NSPCC for advice on online safety concerns.
Pennycross Primary remains committed to protecting children online and calls on all families to stay informed and proactive.
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