The Specialty Food Association’s 68th Summer Fancy Food Show has reached full capacity for exhibitor...

Published: 3:31 am June 16, 2024
Updated: 11:57 am October 8, 2025
Specialty Food Association 68th Summer Fancy Food Show Sells Out, With More Than 2,300 Exhibitors From 56 Countries

The Specialty Food Association’s 68th Summer Fancy Food Show has reached full capacity for exhibitor booth space, surpassing the previous year’s total square footage at the Javits Center. The event will cover more than 330,000 square feet, equivalent to nearly six football fields, and will showcase thousands of artisan products from over 2,300 domestic and international speciality food and beverage manufacturers. The show, running from June 23-25, will also feature a variety of networking and educational events, including a keynote address from Whole Foods Market CEO Jason Buechel on Monday, June 24.

Specialty foods are big business, with $207 billion in 2023 sales and projected growth to $219 billion this year,” said SFA President Bill Lynch. The Summer Fancy Food Show is where buyers, distributors, investors, and more can see and sample the products behind that growth: thousands of in-demand, highly profitable items across dozens of categories. Everyone at the Specialty Food Association is thrilled and grateful that we get to showcase wall-to-wall culinary creativity and innovation yet again in 2024. We’re so excited to welcome the industry back to New York City this month.

Show Highlights:

  • Educational Programming: Includes the reveal of the new State of the Specialty Food Industry 2024-25 annual research report and sessions from notable speakers and brands including Whole Foods Market CEO Jason Buechel, Top Chef host Kristen Kish, Hot Ones by Heatonist, Food Tank, the SFA Trendspotter Panel, and more.
  • Artisan Food and Beverage Products: From over 2,300 exhibitors.
  • Debut District: In Halls D&E, featuring first-time exhibitors, new products, startups, and incubators.
  • Product Pavilions: Dedicated to categories such as Bakery; Beverage; Confectionery, Sweets & Snacks; Deli; Plant-Based.
  • International Representation: Exhibitors from 56 countries, spread across 29 International Pavilions including Africa, Asia, Europe, North America, Oceania, and South America, with Spain as the partner country.
  • State and Regional Pavilions: Featuring exhibitors from Brooklyn, Georgia, Massachusetts, Michigan, New Jersey, New York, North Dakota, Pennsylvania, the Southern United States Trade Association (SUSTA), US Virgin Islands, Vermont, and Virginia.
  • Supplier Diversity Pavilion: Featuring CPG companies like Aaji’s, JOI, KULA Foods, Nepal Tea Collective, Peepal People Sauces LLC, Poppa’s Custard Company, Recoup Beverage, Inc., Shire’s Natural, Sweet Fields LLC, and Tal’s.
  • Trend Insights: Provided by the SFA Trendspotter Panel, including experts from Mintel, SAVEUR, Randwiches, The Culinary Institute of America, Whole Foods, Marquee Brands/Martha Stewart, Sur La Table, and more.
  • Junior Trendspotter Perspective: From Drexel Food Lab/Certificate in Food Entrepreneurship and Innovation students.
  • SFA Awards Gala: Hosted by Kristen Kish, honouring the 2024 sofi Award winners and the honorees of the 2024 SFA Leadership Awards, Hall of Fame, and Lifetime Achievement Awards.

The Summer Fancy Food Show is open only to qualified members of the speciality food trade, industry affiliates, and journalists. For more information, please click here.

About the Specialty Food Association

Founded in 1952, the Specialty Food Association (SFA) is the not-for-profit trade association representing the $207-billion speciality food industry. With over 3,600 members globally, SFA supports a diverse community of makers, buyers, importers, distributors, and service providers by offering resources, information, education, and events that celebrate innovation and inclusivity. SFA owns and operates the Fancy Food Shows and the sofi™ Awards, which have recognized excellence in speciality food and beverage annually since 1972. The SFA also produces the SFA News Daily e-newsletter, Trendspotter Panel annual predictions, Fancy Food Show reports, the State of the Specialty Food Industry Report, Today’s Specialty Food Consumer research, and the Spill & Dish podcast. Connect with SFA on Facebook, X, Instagram, LinkedIn, and TikTok.

For further details, visit the Specialty Food Association website.

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