Summer Fancy Food Show Smashes Records with Full House at Javits Center!

The Specialty Food Association’s 68th Summer Fancy Food Show is bursting at the seams! Exhibitor booth space sold out, surpassing last year’s record at New York’s Javits Center. The 2024 event takes over a colossal 330,000 square feet—about six football fields—showcasing thousands of artisan food and drink products from more than 2,300 makers worldwide. Running from June 23-25, this food frenzy also features networking, educational events, and a keynote from Whole Foods CEO Jason Buechel on June 24.

Specialty Food: Big Business Booming

“Specialty foods are a massive industry,” says SFA President Bill Lynch. “Sales hit $207 billion in 2023 and are set to climb to $219 billion this year.” The Summer Fancy Food Show is the go-to spot where buyers, distributors, and investors can see, taste, and buy the hottest, most profitable trends. “We’re thrilled to showcase wall-to-wall culinary creativity and innovation once again in New York City,” Lynch adds.

Show Highlights You Can’t Miss

  • Top-Tier Educational Programming: Featuring the latest State of the Specialty Food Industry report and talks by big names like Whole Foods CEO Jason Buechel, Top Chef host Kristen Kish, and the SFA Trendspotter Panel.
  • Artisan Food & Drink: Over 2,300 exhibitors bring you everything from bakery delights to plant-based options.
  • Debut District: Fresh faces and new product launches, including startups and incubators, light up Halls D & E.
  • Focused Product Pavilions: Dedicated areas for bakery, beverages, sweets, deli items, and more.
  • Global Flavor Explosion: 56 countries represented across 29 international pavilions, with Spain as the official partner country.
  • Regional Showcases: Featuring food innovators from Brooklyn, Georgia, Michigan, New York, the U.S. Virgin Islands, and more.
  • Diversity Pavilion: Highlighting diverse CPG brands like Aaji’s, JOI, Nepal Tea Collective, Poppa’s Custard, and others making waves.
  • Trend Insights: Expert analysis from Mintel, SAVEUR, The Culinary Institute of America, and other industry leaders.
  • Junior Trendspotters: Fresh perspectives from Drexel Food Lab students shaking up food innovation.
  • SFA Awards Gala: Hosted by Kristen Kish, honouring the best in speciality food with sofi® Awards and lifetime achievement recognitions.

Only for Industry Insiders

The Summer Fancy Food Show welcomes qualified specialty food trade members, affiliates, and journalists only. Curious? More info is available here.

About the Specialty Food Association

Since 1952, the Specialty Food Association (SFA) has championed the booming $207 billion specialty food sector. With 3,600+ global members, SFA supports makers, buyers, and distributors with education, events, and resources to fuel innovation and inclusivity. The SFA runs the Fancy Food Shows and the prestigious sofi™ Awards—honouring excellence since 1972. They also produce daily newsletters, industry reports, and podcasts to keep the trade ahead of the curve. Follow SFA on Facebook, X, Instagram, LinkedIn, and TikTok to catch the latest buzz.

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