A ban on junk food adverts being broadcast on TV across the UK before 9pm will officially come into force next year, the government has confirmed.
On Thursday, September 12, Labour Health Minister Andrew Gwynne issued a written statement outlining the plan, which includes a 9pm watershed on junk food advertising on both TV and online platforms, along with a complete ban on paid-for online advertisements. The restrictions are set to take effect on October 1, 2025, and aim to tackle childhood obesity by reducing exposure to unhealthy food promotions.
This measure was a key part of Labour’s general election manifesto earlier this year, reflecting a commitment to addressing childhood health concerns.
Gwynne emphasized the importance of swift action, stating: “These restrictions will help protect children from being exposed to advertising of less healthy food and drinks, which evidence shows influences their dietary preferences from a young age.
The government is taking a two-stage approach to define what constitutes a “less healthy” product. Certain food categories, such as baby formula, diet replacement products, and approved medicinal drinks, will be exempt from the ban. Additional guidance will be provided to clarify which products and services are affected by the restrictions.
The Royal Society for Public Health (RSPH) has welcomed the move, with its head of policy, Simon Dixon, calling it a “step in the right direction.” Dixon highlighted the importance of childhood nutrition in building a healthier future for the next generation, noting that the ban on junk food advertising is key to achieving that goal.
The government hopes that these new restrictions will make a significant impact in the ongoing battle against childhood obesity, creating a healthier media environment for children and families across the country.
