Martin Lewis Warns of Shocking AI Deepfake Scam
MoneySavingExpert founder Martin Lewis has blasted a frightening new scam using AI-generated deepfake video. The fake footage shows Lewis seemingly backing a dodgy investment scheme linked to Elon Musk, the billionaire behind Twitter and SpaceX. Lewis calls the clip “frightening” and demands urgent government action to tackle dangerous deepfake frauds.
Fraudsters Use AI to Fake Martin Lewis and Elon Musk Endorsement
The scam exploded on Twitter, where a manipulated video showed Lewis endorsing Musk’s “new investment project” promising huge returns for Brits. But the whole thing is a con, using cutting-edge digital fakery to trick people into parting with their cash.
Martin Lewis Sounds Alarm: ‘This Is Criminal, Share the Warning’
“This is a criminal attempt to scam innocent people,” Lewis warned on Twitter. “We need government and regulators to step up now to stop the spread of dangerous deepfake content that could wreck lives.”
On Good Morning Britain, Lewis Calls Deepfake a ‘Terrifying Step’
Appearing on ITV’s Good Morning Britain, Lewis detailed the tech behind the fake video remains unclear but confirmed this is the first time he’s been targeted by a deepfake rip-off. He said the scam is a “terrifying development” with AI technology only getting sharper—and the risks growing bigger.
Scam Spreads on Facebook — Echoes of Lewis’s 2018 Social Media Battle
The video’s origin is still unknown, but many have spotted it on Facebook. The stunt recalled Lewis’s 2018 fight against scam ads on the same platform that tricked vulnerable people into losing thousands.
