Channel 4.0 Casts Spell with New Harry Potter Gameshow
Harry Potter fans, brace yourselves! Channel 4.0, the digital-first YouTube wing of Channel 4, has brewed up a magical treat: Crowd Sauce: The Search for Wizdem. This new social-branded special, made in partnership with Warner Bros. Studio Tour London – The Making of Harry Potter, whisks viewers deep into the enchanting world of Harry Potter.
Star-Studded Wizardry at Warner Bros. Studio Tour
Hosted by popular content creator Harry Pinero, the show pits social media stars Mariam Musa and BillyTheGoat against each other in a spellbinding Harry Potter-themed gameshow. The battleground? The real Warner Bros. Studio Tour, home to the iconic sets, costumes, and props from the films.
Contestants face a series of tricky questions and fun challenges across different sections of the studio tour, with help from excited visitors. It’s a behind-the-scenes adventure that lets fans feel the magic firsthand.
Launch and Digital Buzz
The full-length episode dropped on Thursday, September 7th, online exclusively. Alongside the main show, Channel 4.0 is pushing special themed clips across its Instagram, TikTok, and Snapchat channels, making sure Potterheads can catch the fun wherever they hang out.
This new series follows Channel 4.0’s hit partnership with e.l.f. Cosmetics on the adventure show ‘Ready or Not?!’, which debuted just this July.
Behind the Magic
Harry Pinero leads the charge, building on his success with Channel 4’s ‘The Filly and Harry Show’ and ‘Harry Pinero’s Worst in Class’. The collaboration with Warner Bros. Studio Tour was brokered by Jenny Porter of Channel 4’s 4Sales and commissioned by Stephen Parnell.
The series was produced by Birmingham-based Acclaimed Content.
David Amodio, Deputy Head of Commercial Innovation and 4Studio at Channel 4, said: “Crowd Sauce: The Search for Wizdem offers viewers an exclusive peek behind the scenes of a beloved British institution, with a fresh, digital-first twist packed with mischief and fun.”
“Working with Warner Bros. Studio Tour London shows how Channel 4 is leading when it comes to captivating social audiences.”
Kim Piper-Bowles, Director of Marketing at Warner Bros. Studio Tour London, added: “We’re thrilled to be among the first to team up with Channel 4.0. This show will open the enchanting world of Harry Potter filmmaking to an exciting new generation.”
Crowd Sauce: The Search for Wizdem is a must-watch for Potter fans craving a fresh spin on their favourite wizarding world!
