John Lewis Becomes 10,000th Signatory to Armed Forces Covenant

John Lewis has hit a major milestone, becoming the 10,000th organisation to sign the Armed Forces Covenant. This landmark move shows the retailer’s commitment to supporting UK Armed Forces personnel, veterans, and their families.

Thousands Back the Armed Forces

Since the Covenant was enshrined in law in 2011, over 10,000 organisations—from giant corporations to small businesses—have pledged to treat those who serve fairly. The agreement strengthens the moral bond between the nation, government, and Armed Forces.

The government has backed this effort with millions in funding, targeting veterans’ mental health, housing, childcare, and more, ensuring frontline heroes get the support they deserve.

Top Brass and Retail Bosses Praise Commitment

Dr Andrew Murrison, Minister for Defence People, Veterans and Service Families: “Today we welcome John Lewis as the 10,000th signing to the Armed Forces Covenant. The brave men and women of our Armed Forces sacrifice much in the service of their country, so it is only right we ensure that they and their families are supported.”

“That is why the Covenant is so important, and by working alongside all the partners and organisations that have signed so far, we can ensure that the UK’s promise to them is upheld.”

Ben Farrell, Director of Operations Planning and Delivery at John Lewis Partnership: “We’re incredibly proud to sign the Armed Forces Covenant, particularly at such a landmark moment as we become the 10,000th signatory.”

“The Partnership has a strong heritage of supporting the armed forces and as a Purpose-driven business that prides itself on inclusiveness, we are committed to ensuring we provide an opportunity to people from all kinds of backgrounds, including those with links to the military.”

Vice Admiral Phil Hally, Chief of Defence People: “I’m proud to see our nation has met this historic milestone. The 10,000 organisations which have pledged support to our Armed Forces community span multiple sectors—from education and healthcare to manufacturing, hospitality, transport, retail and financial services.”

“I encourage every business and charity to consider joining them. Together, we can better protect those who protect us, by ensuring fair treatment for all who serve in the Armed Forces and their families.”

Government Backing and Community Support

The government continues to work closely with a wide range of partners—businesses, local authorities, charities, and public bodies—to uphold the Covenant. This united front is vital for giving service personnel and veterans the respect and support they deserve.

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