BBC Eyes Alison Hammond in Bold ITV Raid
The BBC is making a cheeky move to snatch This Morning favourite Alison Hammond from ITV. They’re dangling a fat pay cheque and plans for a daytime show to take on This Morning head-to-head — plus a shiny new travel series.
From Part-Time ITV Star to BBC’s Rising Gem
While Alison currently co-hosts This Morning part-time with Dermot O’Leary, the BBC has already locked her in for Alison Hammond’s Big Weekend, a celeb interview show where she spends 48 hours living the star’s life. Now, BBC insiders say they want more.
Inside Scoop: ITV Sweats Over BBC’s Power Play
“This is a continuing nightmare for ITV as Alison is seen by them as one of their biggest stars — but she’s increasingly working for their rivals,” spilled a well-placed TV insider to The Sun. “The travel show is the latest tempting offer she’s taken up with BBC execs revelling in the fact they can put it head-to-head with This Morning.”
New Travel Show ‘Florida Unpacked’ Ready to Roll
The latest project, Florida Unpacked, will showcase the sun-soaked US state. Filming kicks off next month and runs through to September, marking BBC’s serious bid to challenge ITV’s daytime dominance.
Alison Hammond, who first shot to fame on Big Brother in 2002, has since become a beloved TV personality, with credits including For The Love Of Dogs. Now she’s set to juggle high-profile roles at both ITV and BBC, creating the unusual sight of one star hosting rival shows at once.
